Selling Products Online: Choosing Your Format

Laptop and a pile of books showing the old and new ways of running a home businessWhen it comes to selling products over the Internet there are several different formats one can choose from… or, of course, you could make use of them all!

E-books are decidedly the easiest to start with, being just a Word document converted into a PDF file, which is obviously why they are so popular and numerous. You can write one yourself even on subjects you know nothing about, simply by doing a little research on the Internet, or if you hate writing and have the resources to spare you could get a freelancer to do it for you.

Another option is the CD-ROM. It’s a simple task to copy an e-book onto a disc, and with this format you can appeal to those people who aren’t fond of downloads. There is obviously a bit more work to do here as you will need to create the artwork/design for the CD case insert and the disc itself, but this doesn’t cost a lot and is easy to produce in the comfort of your own home with the present-day user-friendly software that is available.

The next step up from the CD-ROM is to go for a DVD format. With a camcorder and a computer you can film, edit, create the case/disc artwork, in other words complete the whole process of producing a professional-quality DVD, entirely by yourself. Needless to say, there is a lot more to do here than for a CD-ROM, but then again, that means you can ask a higher selling price, and compared with how much it actually costs to produce, the profit margin can be quite considerable, depending on the subject matter and what it’s worth to the purchaser.

Although information products are normally sold on the Internet in digital format, due to ease of production and the lower costs for this and their subsequent delivery to the customer, one shouldn’t forget about paper-based products. If you have a computer, a printer, and a spiral-binding machine you could easily produce something like a manual in a traditional book format. In fact, many people do still prefer to have a physical product they can hold in their hands, either for aesthetic reasons or in preference to straining their eyes staring at a computer for hours. If you eschew this method you could be missing out on a significant share of the market. You could also ‘mix and match’ your formats – i.e. sell a paper manual with an accompanying CD/DVD.

As mentioned above, the remuneration for whatever you sell always reflects the work entailed involved in its production, and is always subject to the perceived value the customer has of the product. If it is going to help them make or save them money they will be more likely to pay a higher price than for something that’s more lifestyle-based, such as flower arranging or learning about Feng Shui.

Finally, if the effort of producing these products all seems too much (and you don’t mind sacrificing some of your profits), you can always employ a Fulfilment House to take the strain and do it for you… and it doesn’t get much easier than that… but then again, it does leave you more time to enjoy the rewards!

To take a more detailed and in-depth look at the various product format options, when you sign up for our Free Report you will gain immediate access to more free info from Simon Coulson, and have the opportunity to learn how it’s done from one of the U.K.’s leading Internet marketers.